How to Select an Interactive Marketing Agency
It’s very difficult for small and mid-size firms to select the right interactive marketing agency — as evidenced by how often agencies get fired, and how frequently client-agency relationships subsist at a low level of productivity and mutual satisfaction. The best way to prevent agency angst is to select the right agency to begin with. Here are 25 selection criteria to help you do this. I’ve listed the most important ones first, followed by several others that are also important for agencies that get passing grades on the first set of criteria. A couple of side notes: First, a quick definition of terms : An interactive agency is one that provides a full suite of digital services that typically includes SEO, paid search advertising, email marketing, social media, mobile marketing, and branding support. Web development could be part of the mix, but not necessarily. Second, a bit of disclosure : I work for an interactive agency, one that works primarily with middle market ...
