HootSuite Adds Industrial-Strength Social Media for Corporate Teams

 HootSuite Adds Industrial-Strength Social Media for Corporate Teams Posted on May 7, 2012 by All Things D in Business & Marketing, Social Media

Time was that when companies first got serious about managing their brands on social media — Twitter, Facebook and the like — the social media “department” was one person. Now that big companies have figured out that there are big opportunities to drive incremental sales, put out customer relations fires before they start and to generally help drive the conversation that surrounds their brands, social media departments at big consumer companies have swelled to dozens of employees.

That brings with it one big challenge: Collaboration. Managing accounts in such a way that many people can work on them easily and all stay on the same page. HootSuite, the cloud-based social media management service that has styled itself as the client of choice of businesses today announced a new version called HootSuite Teams.

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