Feeling the Burn: Recovering from Social Media Burnout
If you’re tired of reading 500 tweets a day and have carpal tunnel from scrolling through your Facebook stream, you may have social media burnout. Other symptoms include a nagging feeling that all this “engagement” is pointless, more interest in self-promotion and less in selfless-promotion, and a complete lack of strategic direction. Social media burnout has reached epidemic proportions; Google+ might have been the network that pushed legions of social media faithful over the edge . People began to wonder how many social networks they could embrace without dislocating their shoulders. People began to notice the absurdity of sharing the same information with the same groups of people on so many different sites. But network overload is only one cause of social media burnout. Reasons obviously vary, but many people dive into social marketing with a level of enthusiasm and intensity they cannot possibly maintain. Others become discouraged after months of negligible or nonexistent results...