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New iPad mini adverts pit big against small

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Apple has quietly rolled out a pair of new iPad mini  adverts, focusing on the 7.9-inch tablet’s interplay with the full-sized iPad, and how both deliver the touch experience merely at different scales. The two new commercials look at Photos and iBooks respectively, tying the two versions together with themed photos – each iPad showing one half of the frame – and topically linked books. Of the two, the Photos advert is probably the most eye-catching, at least at first. Apple swiftly demonstrates the basic editing features, such as rotating a picture from within the viewer, as different sections of the images are scrolled through, with Bobby Darin and Johnny Mercer’s catchy “Two of a Kind” as the soundtrack. iPad mini advert – Photos: The iBooks advert is cleverer, though, with the different books shown on each tablet being linked in subtle ways. So, Melville’s classic Moby Dick is put alongside Gone Fishing by James H. Schmitz. iPad mini advert – iBooks: Apple promo push comes ahea...

Nexus 7 fares well against latest iPads in SquareTrade’s “Drop and Dunk” Test

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Drop tests have become a bit of a cultural necessity in the mobile tech kingdom, and another interesting test has been uploaded to YouTube for all to enjoy. This one comes from SquareTrade, the biggest provider of third-party warranties in the land. They obviously have some interest in tests like these considering they’ll be the ones replacing broken tablets for many of you, and what they’ve done here is interesting. SquareTrade pitted the Nexus 7 up against the iPad Mini and the iPad 3 in what it calls a “drop and dunk” test. The drop test is actually performed using its “drop bot,” a machine that drops each device at the exact same angles and velocities. It’s pretty neat, actually, considering many people struggle to get devices to drop exactly the same in conventional drop tests. In that portion of the trials the Nexus 7 seemed to have a considerable advantage over the two iPad devices. The first drop only saw a corner of the slab crack, though it couldn’t best the iPad Mini which...