DLServeur! The Blogger Zone Resources

So, before we kick off it’s probably useful to define what I mean by linkbait – here’s a quick and dirty definition from yours truly: “Linkbait is content which people *want* to share and link to.” For the sake of clarity when I’m talking about linkbait, I’m talking about link-worthy content. This includes, but is not limited to infographics (not that I’m an infographic-hater; actually it’s a form which I like and have had success with) but it’s not the only type of creative content that you can do. Before you kick off… Before I get stuck right into the process, I’d strongly advise you to be open and honest about creative link building strategies. Make sure your boss (or your client) knows that there are risks associated with creative content (i.e. it can be difficult to predict how many links you’ll get).Manage their expectations – are they expecting 20,000 links? That could be hard to deliver.Set metrics ahead of time (e.g. target social shares, target linking domains etc) so you al...

So, before we kick off it’s probably useful to define what I mean by linkbait – here’s a quick and dirty definition from yours truly: “Linkbait is content which people *want* to share and link to.” For the sake of clarity when I’m talking about linkbait, I’m talking about link-worthy content. This includes, but is not limited to infographics (not that I’m an infographic-hater; actually it’s a form which I like and have had success with) but it’s not the only type of creative content that you can do. Before you kick off… Before I get stuck right into the process, I’d strongly advise you to be open and honest about creative link building strategies. Make sure your boss (or your client) knows that there are risks associated with creative content (i.e. it can be difficult to predict how many links you’ll get).Manage their expectations – are they expecting 20,000 links? That could be hard to deliver.Set metrics ahead of time (e.g. target social shares, target linking domains etc) so you al...

So, before we kick off it’s probably useful to define what I mean by linkbait – here’s a quick and dirty definition from yours truly: “Linkbait is content which people *want* to share and link to.” For the sake of clarity when I’m talking about linkbait, I’m talking about link-worthy content. This includes, but is not limited to infographics (not that I’m an infographic-hater; actually it’s a form which I like and have had success with) but it’s not the only type of creative content that you can do. Before you kick off… Before I get stuck right into the process, I’d strongly advise you to be open and honest about creative link building strategies. Make sure your boss (or your client) knows that there are risks associated with creative content (i.e. it can be difficult to predict how many links you’ll get).Manage their expectations – are they expecting 20,000 links? That could be hard to deliver.Set metrics ahead of time (e.g. target social shares, target linking domains etc) so you al...