Pinterest Will Boost Your Referral Traffic, But Can It Boost Sales?

  Posted on May 7, 2012 by ReadWriteWeb in Business & Marketing, Featured, Social Media

Here’s a statistic that may make you do a double take: Pinterest (which is still in beta) sends more referral traffic than Twitter despite having a user base only seven percent as large as the microblogging service’s numbers. That was one of the findings in a study released last Wednesday by Eloqua as part of a product launch, which also found that Pinterest is responsible for as much referral traffic as Facebook despite having just 1% of the user base of the social media heavyweight.

Taken together, it’s just more proof that Pinterest is the next [insert name of big Web 2.0 success story], at least in terms of referral traffic, although we may have to wait a while before we know if Pinterest can actually generate revenue. But does referral traffic mean you should push your brand on Pinterest, post haste?

“It’s never about more traffic referral meaning more value (at least not for my clients). It’s about the quality of the referrals, hands down,” Jasmin Bina of JB Communications said in an email. “Pinterest still wins because in my estimation, it contains a highly concentrated group of evangelists/ early adopters/ buyers/ and whatever else a brand could hope for.”

And, perhaps most importantly, Pinterest is not Facebook or Twitter.

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