Why Google Is Not Going Away

 Why Google Is Not Going Away Posted on May 4, 2012 by All Things D in Social Media

Eric Jackson wrote in a Forbes article earlier this week that Google and Facebook might disappear in the next five years. Anything is possible. But his analysis of Google misses the mark.

I’ve written my own critiques of Google. But the big G is more on par with Microsoft, IBM and other perennial brands than with Myspace. Google may have its ups and downs, but it’s not going anywhere.

Here’s why:

Google is a utility, not a toy

Google isn’t just a fun toy. It has become a utility for the vast majority of Internet users. It’s a major driver of commerce for businesses. And it collects and redistributes data in a way that no other tool or site has been able to replicate.

Myspace wasn’t a utility. It was a place where teenagers gathered to trade messages. Bing and Yahoo? They never approached the market share — or the effectiveness — needed to become as important.

Google has become a tool we constantly use. It’s integrated into web browsers and phones, and now it’s testing the waters of wearable computing. It powers the flow of content around the Internet. And it isn’t going anywhere.

Social isn’t a “new way of thinking”

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